We have established strategic alliances with world-class hospitality partners to provide the best hotel management services to our clients. Not only do these alliances enable our clients to access the expertise and capabilities of these companies, but these partnerships result in cost-effective solutions that directly benefit our clients. At Richfield Hospitality, we are always focused on maximizing your bottom-line profitability.
Hotel Management Services and Field Support:
Hospitality eBusiness Strategies (HeBS)
HeBS provides our clients with strategic, full-service, hotel internet marketing and eCommerce solutions including website and micro-site design, SEM, SEO, PPC, social media, custom packages and promotions, and performance results analysis and recommendations to maximize ROI, scalability, awareness, and conversions.
HeBS has been working with hoteliers to optimize direct online channels and identify the most effective distribution tools since 1995. Recognized throughout the industry as hotel interactive marketing experts, HeBS has the experience, thought-leadership, and creative talent to bring you revenue-generating interactive marketing solutions that will increase your online presence, customer acquisition rates, guest loyalty, and ROI.
Simple Solutions
Through our partnership with Sceptre and Simple Soutions, our Sales Force Automation (SFA) services are designed to give your sales team what it’s missing – traction. Our SFA programs can consolidate, automate, and streamline all of your sales reporting and forecasting requirements including account management, group bookings, catering, performance reporting, and software. Sceptre’s SFA also automatically generates and maintains clean sales data and account files so your sales team is no longer not produce revenue.
We help motivated sales teams exceed sales goals by providing sales management solutions that save time, significantly increase efficiency, improve productivity and performance, and eliminate redundancies. With this volume of sales traction, we give sales teams more time to focus on what they should be doing; selling more and closing deals faster.
Sceptre and Maritz have aligned to enhance your hotel’s revenue and customer relationship management (CRM) strategies with high-performance guest loyalty programs. Our loyalty programs feature integrated technology that is compatible with your CRM data along with relevant services that benefit customers and ultimately increase customer retention and conversion rates. We will work with your hotel to recommend and create the most appropriate guest loyalty program to attract repeat customers, increase program enrollment, and develop ongoing loyalty.
Sceptre’s alliance with Martiz creates loyalty programs add value to guests at all levels of the program and the integrated nature of the platform enables highly customized messaging, promotions, and packaging offers. Ranging from fully integrated, points-based loyalty programs to real-time loyalty and promotion at the point of sale, you will have the ability to create a program that is as distinctive as your property and designed to appeal specifically to your guest demographic. We have created a loyalty program with shared core components that will help contain costs, but we also designed the program to allow for customization to make the program uniquely yours. Our guest loyalty programs can give your hotel a significant competitive advantage and create a powerful extension of your sales and marketing efforts.
Website Design & Full-Service Internet Marketing by HeBS
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