Company Recognizes Vizergy’s Technology as a Competitive Advantage for Hotels
Jacksonville, FL (February 8, 2013) – Vizergy, a leading hotel Internet marketing company, today announced that it has been named the digital marketing provider for Richfield Hospitality, a prominent hotel management company with a track record of maximizing profitability and improving asset value for hotel owners. As part of the agreement, Richfield will move its entire hotel portfolio to Vizergy’s cloud-based Hotel Web Management Platform.
“We placed all of our hotels on Vizergy’s multi-property platform, configured exclusively to meet Richfield’s requirements,” said Bill Linehan, Richfield’s chief marketing officer. “Having one system for our corporate team to manage our complete Web presence for multiple properties across multiple channels, including mobile and social, is very efficient and powerful. The portfolio level analytics, reporting and benchmarking empower our teams with real actionable data to ensure our properties maximize their online efforts.”
The Hotel Web Management Platform is an all-in-one system that allows hotel operations companies and their properties to easily measure and manage their online marketing, from analyzing metrics and using the interactive marketing planner to handling email marketing and changing website content on a best-in-class content management system (CMS). The Platform provides Richfield with the data necessary to make sure properties are reaching goals, setting future benchmarks and increasing online profitability.
“With Richfield’s diverse portfolio, it’s critical we capitalize on each property’s local market opportunities,” said Robert Arnold, vice president of sales at Vizergy. “We will use our data driven platform to optimize every site in the most efficient manner, to drive and convert targeted travel shoppers.”
About Richfield Hospitality
Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to guests, employees and owners. Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion. Additional information about Richfield Hospitality may be found at the company’s website www.richfield.com.
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.