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	<title>Richfield Hospitality Blog</title>
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		<title>Sheraton Opens Second Hotel (a Richfield managed property) in the Pittsburgh Metropolitan Area</title>
		<link>http://www.richfield.com/blog/?p=303</link>
		<comments>http://www.richfield.com/blog/?p=303#comments</comments>
		<pubDate>Tue, 23 Apr 2013 19:17:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>

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		<description><![CDATA[Read more below about Richfield&#8217;s managed Pittsburgh property converting to the second Sheraton in the Pittsburgh metropolitan area. &#160; Sheraton Pittsburgh Airport Hotel Boasts a convenient Location near the Airport, Business District, Shops and Restaurants STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211;Apr. 18, 2013&#8211; Starwood Hotels &#38; Resorts Worldwide, Inc. (NYSE: HOT) today announced the opening of Sheraton Pittsburgh Airport Hotel [...]]]></description>
			<content:encoded><![CDATA[<p>Read more below about Richfield&#8217;s managed Pittsburgh property converting to the second Sheraton in the Pittsburgh metropolitan area.</p>
<p>&nbsp;</p>
<p>Sheraton Pittsburgh Airport Hotel Boasts a convenient Location near the Airport, Business District, Shops and Restaurants</p>
<p>STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211;Apr. 18, 2013&#8211; Starwood Hotels &amp; Resorts Worldwide, Inc. (NYSE: HOT) today announced the opening of Sheraton Pittsburgh Airport Hotel just outside Pittsburgh International Airport (PIT). Owned by an affiliate of Platinum Equity, the hotel completed a comprehensive multi-million dollar renovation prior to re-opening in order to meet Sheraton brand standards. The opening is part of the Sheraton brand’s strategic $8 billion expansion effort.<span id="more-303"></span></p>
<p>“Sheraton is delighted to be adding depth to our Pittsburgh portfolio with the addition of this ideally located property as we continue to expand the brand in dynamic markets, worldwide,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels &amp; Resorts. “Sheraton Pittsburgh Airport Hotel provides travelers with a stylish, comfortable and social atmosphere where they can enjoy all the brand’s recently enhanced signature services and amenities.”</p>
<p>As part of its renovations, Sheraton Pittsburgh Airport Hotel implemented the Sheraton brand’s signature Link@Sheraton® experienced with Microsoft® – a social hub in the lobby where connections, whether face-to-face or webcam-to-webcam take place, and a Link@Sheraton Café. All 200 guest rooms were fully renovated and equipped with the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria, as well as an oversized work desk, ergonomic chair, high-speed Internet, and LCD flat panel television.</p>
<p>Sheraton Pittsburgh Airport Hotel provides approximately 9,000 square feet of flexible meeting space with all the latest in meetings technology. Additional amenities include a full-service restaurant and lounge, outdoor pool, Sheraton Club Lounge, and fully renovated fitness facility featuring the brand’s revolutionary new health and fitness program, Sheraton Fitness, Programmed by Core Performance™, designed exclusively for Sheraton guests through its partner Core Performance.</p>
<p>Located at 1160 Thorn Run Road in Coraopolis, PA, Sheraton Pittsburgh Airport Hotel offers easy access to Pittsburgh International Airport and leading businesses including Federal Express and GlaxoSmithKline. Nearby attractions include the Pittsburgh Zoo, the Andy Warhol Museum and the shops, restaurants and entertainment at Station Square.</p>
<p>“We have transformed the hotel, fundamentally improved operations and enhanced the total experience for travelers,” said David Aroesty, Principal, Platinum Equity. “We are excited to re-open as a Sheraton and offer guests all of the enhanced benefits and amenities that are part of the Sheraton brand.”</p>
<p>Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands stronger than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs &#8211; signaling that guests are taking notice and rediscovering the new Sheraton.</p>
<p>Sheraton Hotels &amp; Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.</p>
<p>About Starwood Hotels &amp; Resorts Worldwide, Inc.</p>
<p>Starwood Hotels &amp; Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.</p>
<p>(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.) The names of actual companies and products mentioned herein may be the trademarks of their respective owners.</p>
<p>&nbsp;</p>
<p>Source: Starwood Hotels &amp; Resorts Worldwide, Inc.</p>
<p>Media:<br />
Starwood Hotels &amp; Resorts<br />
Nadeen Ayala, 203-351-2542<br />
nadeen.ayala@starwoodhotels.com</p>
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		<title>Richfield Hospitality Selects Vizergy® as Digital Marketing Provider</title>
		<link>http://www.richfield.com/blog/?p=299</link>
		<comments>http://www.richfield.com/blog/?p=299#comments</comments>
		<pubDate>Fri, 08 Feb 2013 14:02:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>

		<guid isPermaLink="false">http://www.richfield.com/blog/?p=299</guid>
		<description><![CDATA[Company Recognizes Vizergy’s Technology as a Competitive Advantage for Hotels Jacksonville, FL (February 8, 2013) – Vizergy, a leading hotel Internet marketing company, today announced that it has been named the digital marketing provider for Richfield Hospitality, a prominent hotel management company with a track record of maximizing profitability and improving asset value for hotel [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center"><strong>Company Recognizes Vizergy’s Technology as a Competitive Advantage for Hotels</strong></p>
<p align="center">
<p><strong>Jacksonville, FL (February 8, 2013) – </strong><a href="http://www.vizergy.com/?WT.mc_id=PRRICHFIELD">Vizergy</a>, a leading <a href="http://www.vizergy.com/hotel-internet-marketing.htm?WT.mc_id=PRRICHFIELD">hotel Internet marketing</a> company, today announced that it has been named the digital marketing provider for <a href="http://www.richfield.com/">Richfield Hospitality</a>, a prominent hotel management company with a track record of maximizing profitability and improving asset value for hotel owners. As part of the agreement, Richfield will move its entire hotel portfolio to Vizergy’s cloud-based <a href="http://www.vizergy.com/hotel-web-management-platform.htm?WT.mc_id=PRRICHFIELD">Hotel Web Management Platform</a>.<span id="more-299"></span></p>
<p>“We placed all of our hotels on Vizergy’s multi-property platform, configured exclusively to meet Richfield’s requirements,” said Bill Linehan, Richfield’s chief marketing officer<strong>.  “</strong>Having one system for our corporate team to manage our complete Web presence for multiple properties across multiple channels, including mobile and social, is very efficient and powerful. The portfolio level analytics, reporting and benchmarking empower our teams with real actionable data to ensure our properties maximize their online efforts.”<strong></strong></p>
<p>The Hotel Web Management Platform is an all-in-one system that allows hotel operations companies and their properties to easily measure and manage their online marketing, from analyzing metrics and using the interactive marketing planner to handling  email marketing and changing website content on a best-in-class content management system (CMS). The Platform provides Richfield with the data necessary to make sure properties are reaching goals, setting future benchmarks and increasing online profitability.</p>
<p>“With Richfield’s diverse portfolio, it’s critical we capitalize on each property’s local market opportunities,” said Robert Arnold, vice president of sales at Vizergy. “We will use our data driven platform to optimize every site in the most efficient manner, to drive and convert targeted travel shoppers.”</p>
<p><strong> </strong></p>
<p><strong>About Richfield Hospitality</strong></p>
<p>Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to guests, employees and owners.  Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion.  Additional information about Richfield Hospitality may be found at the company’s website <a href="http://www.richfield.com">www.richfield.com</a>.</p>
<p><strong>About Vizergy®</strong></p>
<p>Vizergy<strong> </strong>is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue.  The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing.  Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and <a href="http://www.vizergy.com/design-and-development.htm?WT.mc_id=PRRICHFIELD">mobile website design</a> and development, reservation software and advanced analytics.  Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.</p>
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		<title>Richfield Hospitality and Shelbourne Falcon Investors Acquire DoubleTree by Hilton Burlington, Vt.</title>
		<link>http://www.richfield.com/blog/?p=295</link>
		<comments>http://www.richfield.com/blog/?p=295#comments</comments>
		<pubDate>Mon, 04 Feb 2013 14:52:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>

		<guid isPermaLink="false">http://www.richfield.com/blog/?p=295</guid>
		<description><![CDATA[DENVER, Colo., February 4, 2012—Richfield Hospitality, a leading hotel management company, and Shelbourne Falcon Investors, an opportunistic real estate investment company, today announced that they acquired in a joint venture the 161-room DoubleTree Burlington hotel in Vt. for an undisclosed amount.  It is the fourth hotel acquisition made by the two companies. “We like the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center">DENVER, Colo., February 4, 2012—<a href="http://www.richfield.com">Richfield Hospitality</a>, a leading hotel management company, and Shelbourne Falcon Investors, an opportunistic real estate investment company, today announced that they acquired in a joint venture the 161-room DoubleTree Burlington hotel in Vt. for an undisclosed amount.  It is the fourth hotel acquisition made by the two companies.</p>
<p style="text-align: left;">“We like the Burlington market because of its multiple demand generators,” said Greg Mount, president of Richfield Hospitality. “We continue to seek growth opportunities in similar locations with strong partners like Shelbourne Falcon.<span id="more-295"></span></p>
<p style="text-align: left;">“This acquisition points to a strong year for Richfield,” he said.  “We expect to see accelerated growth both in hotel management and acquistions as the hotel industry continues to strengthen and more hotels change hands.”</p>
<p style="text-align: left;">“The DoubleTree by Hilton Burlington has outperformed the market so when it became available, we were eager to once again join forces with Richfield and add it to our growing portfolio of full-service hotels,” said Joe Fox, managing partner Shelbourne Falcon Investors.  “We continue to have a robust appetite for quality hotels throughout the United States.”</p>
<p style="text-align: left;">Located at 1117 Williston Road S., the hotel is just off 189 Interstate highway.  “Because of its location in the state capital, the DoubleTree by Hilton Burlington is well positioned to serve business and government travelers,” Mount said.  “It also has a strong leisure traveler base serving families visiting three nearby colleges and universities, and providing close proximity to Vermont’s leisure attractions like Lake Champlain and numerous nearby ski resorts.  The property has the feel of a country inn, the amenities of an upscale hotel and spacious meeting facilities capable of handling up to 400 guests.”</p>
<p style="text-align: left;">The DoubleTree by Hilton Burlington offers 128 rooms and 33 suites all featuring the brand’s signature Suite Dreams beds, Wolfgang Puck in-room coffee, Crabtree and Evelyn amenities and the warm chocolate chip cookie welcome known the world over as the symbol of genuine hospitality.</p>
<p style="text-align: left;">Trader Duke’s serves breakfast, lunch and dinner daily and the hotel welcomes guests with an indoor pool and hot tub, 24-hour fitness center, 24/7 airport shuttle service and complimentary parking and WiFi. The hotel is pet friendly.</p>
<p style="text-align: left;">Just five minutes from the Burlington International Airport (BTV), the hotel is located near Vermont ski resorts, Stowe, Smuggler’s Notch, Sugarbush and Bolton Valley.  The University of Vermont, Ben and Jerry’s, IBM, Green Mountain Coffee Roasters and the Department of Homeland Security also are nearby.</p>
<p style="text-align: left;"><strong> </strong></p>
<p><strong>About Richfield Hospitality</strong></p>
<p>Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to guests, employees and owners.  Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion.  Additional information about <a href="http://www.richfield.com">Richfield Hospitality</a> may be found at the company’s website <a href="http://www.richfield.com">www.richfield.com</a>.</p>
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		<title>&#8216;Richfield Hospitality Manages Wyndham Lisle&#8217; Listed in Key Transactions on HNN Newswire</title>
		<link>http://www.richfield.com/blog/?p=287</link>
		<comments>http://www.richfield.com/blog/?p=287#comments</comments>
		<pubDate>Tue, 22 Jan 2013 16:46:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>

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		<description><![CDATA[Richfield Hospitality mentioned on HotelNewsNow.com&#8217;s &#8216;Global hotel pulse: Americas news&#8217;.  To read the full article, click here. Key transactions, management contracts Summit Hotel Properties acquired a three-hotel portfolio with 428 guestrooms from OTO Development for $71.8 million. Sam Nazarian and David Edelstein acquired the Raleigh Hotel on Miami Beach, Florida, for $55 million. A parking [...]]]></description>
			<content:encoded><![CDATA[<p>Richfield Hospitality mentioned on HotelNewsNow.com&#8217;s &#8216;Global hotel pulse: Americas news&#8217;.  To read the full article, <a title="Global hotel pulse: America's news" href="http://www.hotelnewsnow.com/Articles.aspx/9753/Global-hotel-pulse-Americas-news" target="_blank">click here</a>.</p>
<p>Key transactions, management contracts</p>
<ul>
<li>Summit Hotel Properties acquired a three-hotel portfolio with 428 guestrooms from OTO Development for $71.8 million.</li>
<li>Sam Nazarian and David Edelstein acquired the Raleigh Hotel on Miami Beach, Florida, for $55 million.</li>
<li>A parking lot operator acquired the Wyndham Milwaukee Airport Hotel &amp; Convention Center.</li>
<li>The 242-room Wyndham Lisle-Chicago in Lisle, Illinois, is managed by Richfield Hospitality.</li>
<li>The 177-room Shoreham in New York will be converted to an Affinia Hotel in summer 2013.</li>
<li>The 92-room Courtyard by Marriott Missoula in Montana is managed by The Hotel Group.</li>
</ul>
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		<title>Richfield Hospitality to Manage Wyndham Lisle-Chicago</title>
		<link>http://www.richfield.com/blog/?p=282</link>
		<comments>http://www.richfield.com/blog/?p=282#comments</comments>
		<pubDate>Thu, 03 Jan 2013 08:43:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>

		<guid isPermaLink="false">http://www.richfield.com/blog/?p=282</guid>
		<description><![CDATA[LISLE, Ill./DENVER, Colo., January 3, 2012—Richfield Hospitality, a leading hotel management company, today announced that it assumed management of the 242-room Wyndham Lisle-Chicago Hotel and Executive Meeting Center. “A new contract with a new owner is a powerful way to close out one year and start the next,” said Greg Mount, president of Richfield Hospitality.  [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center">LISLE, Ill./DENVER, Colo., January 3, 2012—<a href="http://www.richfield.com">Richfield Hospitality</a>, a leading hotel management company, today announced that it assumed management of the 242-room Wyndham Lisle-Chicago Hotel and Executive Meeting Center.</p>
<p>“A new contract with a new owner is a powerful way to close out one year and start the next,” said Greg Mount, president of Richfield Hospitality.  “The Wyndham Lisle fits our sweet spot for multi-dimensional, full service hotels in major markets and their environs.  I’m confident that we will reposition the hotel to achieve meaningful results for the property’s new owner. <span id="more-282"></span></p>
<p>“This hotel, with its proximity to two major international airports and the nationally-acclaimed suburb of Naperville, which was named Money Magazine’s 2012 best place to live in the central U.S., has ample business drivers to assure its long-term success,”  Mount said.</p>
<p>The Wyndham Lisle-Chicago Hotel and Executive Meeting Center is located conveniently between Chicago’s two international airports, O’Hare and Midway, and provides guests with easy access to much of what brings visitors to Chicago, including professional sports, casino gaming, outlet shopping, the vibrant suburb of Naperville and outdoor activities such as the Brookfield Zoo and the Morton Arboretum.  Each recently renovated guest room is equipped with 100 percent cotton bedding, Bath and Body Works True Blue amenities and high-speed WiFi access.  The hotel also features rooms and suites outfitted with CleanAir technology to assure guests enjoy a good night’s sleep.  Executive level rooms and suites provide guests with Sunday through Thursday Executive Lounge amenities, including a complimentary breakfast and evening reception, as well as Wyndham robes and slippers.</p>
<p>A full-service hotel, the Wyndham Lisle boasts three restaurants; a Coffee Bean Express pantry; 3 Deuces, serving dinner only and Union Station, serving breakfast and lunch daily, as well as a lobby Lounge for cocktails.  An indoor pool, racquetball courts and a game room with shuffleboard, pool table, darts and a Wii gaming console combine to keep guests active and entertained.</p>
<p>The hotel’s 25,000 square feet of flexible event space, coupled with airport proximity, make the Wyndham Lisle-Chicago  an ideal location for corporate meetings and retreats, as well as social events.</p>
<p>Wyndham Lisle-Chicago Hotel and Executive Meeting Center is located at 3000 Warrenville Rd., Lisle Ill.</p>
<p><strong>About Richfield Hospitality</strong></p>
<p>Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to guests, employees and owners. <strong> </strong>Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion.  Additional information about <a href="http://www.richfield.com">Richfield Hospitality</a> may be found at the company’s website <a href="http://www.richfield.com">www.richfield.com</a>.</p>
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		<title>Richfield Hospitality Honored with Inc 500’s Hire Power Award</title>
		<link>http://www.richfield.com/blog/?p=279</link>
		<comments>http://www.richfield.com/blog/?p=279#comments</comments>
		<pubDate>Wed, 02 Jan 2013 18:42:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>

		<guid isPermaLink="false">http://www.richfield.com/blog/?p=279</guid>
		<description><![CDATA[Richfield Hospitality, a leading hotel management company, has been named one of the top 100 job creators in the United States in Inc. Magazine’s inaugural “Hire Power” survey.  The hotel operations company has created 423 new jobs since 2008, ranking them 51st on the national list.  With 1,746 employees, the company also ranked fourth in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center"><a href="http://www.richfield.com">Richfield Hospitality</a>, a leading hotel management company, has been named one of the top 100 job creators in the United States in Inc. Magazine’s inaugural “Hire Power” survey.  The hotel operations company has created 423 new jobs since 2008, ranking them 51<sup>st</sup> on the national list.  With 1,746 employees, the company also ranked fourth in job creation by industry, third in the state of Colorado, and first in its revenue category.<span id="more-279"></span></p>
<p>“Several years ago, we put together the infrastructure to take advantage of what we believed would be a strong rebound in the hotel industry,” said Greg Mount, Richfield Hospitality president.  “We have more than tripled our size in the past three years.  While the growth has been rapid, we kept ahead of the curve by adding top-level talent throughout all levels in the company, which has led to gaining market share for all of our properties and increasing profitability for our owners.</p>
<p>“These results are especially gratifying given the difficult economic conditions the past few years.  This award not only reflects our commitment to growth, but to finding the best and brightest in the industry to support our continued expansion plans.”</p>
<p style="text-align: left;">This exclusive list, featuring only 100 businesses nationwide, honors companies that have helped rebuild the economy by creating a substantial amount of jobs over the past few years.</p>
<p><strong>About Richfield Hospitality</strong></p>
<p>Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to guests, employees and owners.<strong>  </strong>Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion.  Additional information about <a href="http://www.richfield.com">Richfield Hospitality</a> may be found at the company’s website <a href="http://www.richfield.com">www.richfield.com</a>.</p>
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		<title>Industry Veteran Allen Kramme Joins Richfield Hospitality As Senior Vice President Operations</title>
		<link>http://www.richfield.com/blog/?p=272</link>
		<comments>http://www.richfield.com/blog/?p=272#comments</comments>
		<pubDate>Mon, 10 Sep 2012 07:48:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>
		<category><![CDATA[Operations]]></category>

		<guid isPermaLink="false">http://www.richfielddev.com/blog/?p=272</guid>
		<description><![CDATA[DENVER, Colo. &#8211; - September 10, 2012—Richfield Hospitality, a leading hotel management company, today announced that Allen Kramme has been named senior vice president of operations, responsible for directing the day-to-day operations and financial performance of the company’s 29-hotel portfolio. “Allen joins our company during an exciting growth period,  as we launch our first international [...]]]></description>
			<content:encoded><![CDATA[<p>DENVER, Colo. &#8211; - September 10, 2012—<a href="http://www.richfield.com">Richfield Hospitality</a>, a leading hotel management company, today announced that Allen Kramme has been named senior vice president of operations, responsible for directing the day-to-day operations and financial performance of the company’s 29-hotel portfolio.<span id="more-272"></span></p>
<p>“Allen joins our company during an exciting growth period,  as we launch our first international effort in China and aquire as well as secure additional assets and management contracts domestically,” said Greg Mount, Richfield Hospitality president.  “Allen has demonstrated leadership excellence in various hotel-operations capacities including serving as an owners representative, providing regional leadership and managing a multitude of renowned properties. With his 30-years of experience with leading brands and management companies, he will help facilitate our aggressive growth in the coming years.”</p>
<p>Prior to joining Richfield, Kramme served as a hotel industry consultant and project manager, most recently providing asset management services for St. Regis Deer Valley in Park City, Utah, a Richfield asset-managed hotel.  A veteran general manager, Kramme has more than 30 years experience opening, operating and repositioning full-service hotels across the country.  Before launching his consultancy, Kramme held general manager and regional positions with Starwood Hotels &amp; Resorts Worldwide, Interstate Hotels &amp; Resorts and Hyatt Hotels and Resorts.  He holds a bachelor’s degree from Cornell University.</p>
<p><strong>About Richfield Hospitality</strong></p>
<p><strong>Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to guests, employees and owners. </strong>Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion.  Additional information about <a href="http://www.richfield.com">Richfield Hospitality</a> may be found at the company’s website <a href="http://www.richfield.com">www.richfield.com</a>.</p>
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		<title>Richfield Hospitality Expands Management Platform in China</title>
		<link>http://www.richfield.com/blog/?p=267</link>
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		<pubDate>Wed, 22 Aug 2012 13:55:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>
		<category><![CDATA[Development]]></category>

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		<description><![CDATA[Portfolio Grows to 29 Hotels Worldwide DENVER, Colo. &#8211; - August 22, 2012—Officials of Richfield Hospitality, a leading hotel management company, today announced that it has formed Richfield Hospitality China, a joint venture with a Shanghai China-based ownership group to operate hotels in China.  The new company has signed agreements to manage two extended stay [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>Portfolio Grows to 29 Hotels Worldwide</em></strong></p>
<p><strong><em></em></strong>DENVER, Colo. &#8211; - August 22, 2012—Officials of <a href="http://www.richfield.com">Richfield Hospitality</a>, a leading hotel management company, today announced that it has formed Richfield Hospitality China, a joint venture with a Shanghai China-based ownership group to operate hotels in China.  The new company has signed agreements to manage two extended stay hotels and has six additional contracts in the final approval stages.</p>
<p><span id="more-267"></span></p>
<p>By expanding globally as well as domestically, Richfield remains on track to reach its previously-announced objective of 60 managed hotels by December, 2015.  The company’s portfolio now stands at 29 hotels.</p>
<p>“China’s expanding middle class has created incredible opportunity for experienced hotel operators,” said Greg Mount, president, Richfield Hospitality.  “I am confident that local ownership coupled with our operational expertise will enable us to offer hotel owners a compelling management alternative.</p>
<p>“As we develop a presence in China, we actively will seek out additional hotels that can benefit from our experience and the state-of-the-art technology that our sister company, Sceptre Hospitality Resources, can provide,” Mount added.</p>
<p>In addition to the company’s international expansion, Richfield also added four hotels in Louisiana to its portfolio, representing a total of 289 rooms in the New Orleans/Baton Rouge markets.</p>
<p><strong>About Richfield Hospitality</strong></p>
<p>Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to guests, employees and owners.<strong> </strong>Based in Denver, Richfield is part of City Developments Limited, one of the world’s largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion.  Additional information about <a href="http://www.richfield.com">Richfield Hospitality</a> may be found at the company’s website <a href="http://www.richfield.com">www.richfield.com</a>.</p>
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		<title>Richfield Mentioned in Hotel Management&#8217;s &#8216;Social Media 2.0&#8242; Article</title>
		<link>http://www.richfield.com/blog/?p=263</link>
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		<pubDate>Tue, 12 Jun 2012 16:48:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[11 Jun, 2012 By: Gina LaVecchia Ragone Hotel and Motel Management More than any other industry, consumers’ decisions regarding travel are influenced by the Web, and more specifically, social media. If a hotel property is not proactively managing its online presence, it does so at its own peril. One of the biggest mistakes hotel operations make [...]]]></description>
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<p>11 Jun, 2012</p>
<p>By: <a href="http://www.hotelmanagement.net/gina-lavecchia-ragone" target="_blank">Gina LaVecchia Ragone</a></p>
<p><a href="http://www.hotelmanagement.net/social-networking/social-media-20?utm_source=operations&amp;utm_medium=newsletter&amp;utm_campaign=Operations_06112012&amp;utm_content=social-media-20" target="_blank">Hotel and Motel Management</a></p>
<p>More than any other industry, consumers’ decisions regarding travel are influenced by the Web, and more specifically, social media. If a hotel property is not proactively managing its online presence, it does so at its own peril.</p>
<p>One of the biggest mistakes hotel operations make in this digital age is living in denial—that is, ignoring the impact that new communication channels have on their businesses. Bill Linehan, CMO for Richfield Hospitality and CMO and COO of its sister company Sceptre Hospitality Resources, said, “If you show me a property that’s ailing, that’s not meeting their fair market share, I can guarantee they have a lousy online presence.”<img title="More..." src="http://www.esceptre.com/blog/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /><span id="more-263"></span></p>
<p>Part of the problem is that hoteliers often think social media belongs solely to the technology department or the sales department, when in reality it’s a mash-up of the two, and best practices should maximize both sensibilities.</p>
<p>Online social media outlets are vital components to a hotel operation’s online presence and overall image. In addition to Facebook, Twitter and FourSquare, relative newcomers such as Pinterest and Instagram may prove to be as important in the future. Every day, millions of hotel guests share their opinions via OSMs. These comments, and a company’s responses to them can hugely affect a property’s bookings and guest spend during any given stay.</p>
<p>While it is a daunting task to keep up with everything that might be posted, tweeted, pinned, or otherwise said about an operation, it is important to pay attention, respond to, and when possible, control the conversations. On the positive side, OSMs allow hospitality professionals to connect in an incredibly personal way with their customers, and the smartest ones are taking advantage of the opportunity.</p>
<p>The Driskill Hotel in Austin, Texas, for example communicates dozens of times each day with its 4,300 Twitter followers. Its campaign is admirable in its richness of material (including videos) and in its immediate and effective responses to guest comments—both the good (“Glad to see you enjoyed our hangover burger!”) and bad (“Thank you for your valuable feedback. We apologize for any inconvenience. I will send you a DM to discuss.”) The Driskill is also a good example of a business that dives into and learns to effectively use new OSMs. The hotel has several Pinterest boards, such as “Driskill Dream Desserts” and “Fairytale Weddings at the Driskilll,” where the hotel and brides can pin inspirational wedding photos.</p>
<p>WHO SHOULD DO IT?<br />
What are some of the best social media practices? Of course, it is essential to have corporate OSM accounts with staff members posting to them regularly and, on a daily basis, responding to others’ activity regarding their property. There are social media optimization tools, such as Revinate and Travel Share to assist managers in this task. Such systems scour the Internet for all activity pertaining to a particular business or property for a given time frame. Linehan said, “It only takes 20 minutes a day to [find the pertinent activity] and when necessary, respond or pass the information along to the right person in your organization.”</p>
<p>Whose responsibility should this be? Linehan notes that finding the right person is essential. “I’ve noticed that [hotel operators] either over-kill—hire someone whose sole job is social media, which is a waste—or they underperform, and put a GM’s assistant in charge of it.”</p>
<p>Ideally your social media point person should be someone who can keep up with the always-changing technology and trends in OSMs. However, it is just as imperative that a social media point-person be well-versed in the operation, and, because one wrong tweet or post can reach millions of people in an instant and is impossible to undo, a pro when it comes to business-to-consumer communication. The take-away? While that tech-savvy recent college grad might look like the ideal social media person, a higher-level manager is actually the better choice.</p>
<p>Research shows that social media users value person-to-person contact when dealing with a business entity. So while a corporate account on Twitter, for example, is essential, it is also worthwhile for top managers to have their own accounts connected to that of the company’s. In this way, a business can forge a more personal connection with customers, which may lead to a better reputation and more bookings.</p>
<p>Interestingly, smaller operations often do the best job when it comes to taking advantage of the power of social media channels, said Michael Herman, CEO of Digital Street, an internet marketing services company. “I’ve seen smaller brands do well and bigger ones flounder,” he said. The reason? Often the individual handling social media for a smaller company “is more likely to be in on every meeting, have their hands in everything, and have a more intimate knowledge of the brand,” he said.</p>
<p>Responses to comments in the social media “show what type of operation you really are,” Linehan said. He gives the example of a hotel that had multiple complaints on an OTA about bed bugs. Unfortunately, he said, these went completely unaddressed by the property’s management. Prompt, succinct responses are necessary. “It doesn’t matter what you’re doing to address or fix the concern, you have to respond to the comments,” he said. “A simple ‘I understand and we are taking steps to fix the problem’ is sufficient.”</p>
<p>In planning next year’s marketing budget, it is also important to note that additional media are becoming commonplace and expected by guests. These include videos, slide shows and other rich formats that can be embedded in social media. But in the end, said Herman, hoteliers would do well to remember that, much like the interactions under their roofs, online relationships are simply, and profoundly, another opportunity to create a great customer service experience.</p>
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		<title>Sceptre Hospitality Resources, an affiliate of Richfield Hospitality Unites with Whiteboard Labs</title>
		<link>http://www.richfield.com/blog/?p=259</link>
		<comments>http://www.richfield.com/blog/?p=259#comments</comments>
		<pubDate>Tue, 28 Feb 2012 15:32:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News from Richfield Hospitality]]></category>

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		<description><![CDATA[Whiteboard Labs Enters into Joint Venture Becomes Part of Sceptre Hospitality Resources DENVER/HOUSTON, 28 February 2012 — Sceptre Hospitality Resources, along with Richfield Hospitality today announced that its parent company, Hong Kong-based investment holding company City e-Solutions Limited (CES), entered into a joint venture with Whiteboard Labs LLC., a leading international travel industry CRS (Central [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Whiteboard Labs Enters into Joint Venture</strong></p>
<p><strong><em>Becomes Part of Sceptre Hospitality Resources</em></strong><strong> </strong></p>
<p>DENVER/HOUSTON, 28 February 2012 — Sceptre Hospitality Resources, along with Richfield Hospitality today announced that its parent company, Hong Kong-based investment holding company City e-Solutions Limited (CES), entered into a joint venture with Whiteboard Labs LLC., a leading international travel industry CRS (Central Reservation System) and application development firm that specializes in improving top-line revenues for hotels.<span id="more-259"></span></p>
<p>Under the joint venture agreement, all of Whiteboard’s assets and products, research and development and patents, as well as its facilities and staff in Shanghai, China, and Houston and Austin, Texas will become part of Sceptre Hospitality Resources, LLC.  Earlier in the year, Sceptre, announced that its 620 hotels will utilize Whiteboard Labs’ Windsurfer CRS platform and now with this transaction, Sceptre becomes a direct provider of those CRS resources.</p>
<p>“We have admired Whiteboard’s state-of-the-art technology for a number of years and recently migrated our 620 hotels over to their Windsurfer CRS system after a comprehensive review of the current technology,” said Bill Linehan, Sceptre’s chief operating officer.  “With this acquisition, Sceptre now is a direct provider of those CRS resources. </p>
<p>“Windsurfer gives our clients significant competitive advantages because it is the only technology that bridges the growing gap between what hoteliers need to enhance booking revenue and what customers have come to expect from technology.  We intend to aggressively expand our outreach to the hotel industry, not only for Windsurfer, but also for their other state-of-the-art products, including MotionNotes, a video messaging platform, and SpaLinx, a spa management and appointment booking application.  Under this new structure, Sceptre has the expertise to introduce these products on a global basis,” he said.</p>
<p>“This is a perfect fit for Whiteboard because it gives us the strength and backing of a major international company, as well as the marketing expertise to expand our market share,” said Rodrigo Jimenez, who will remain as the company’s chief technology officer, as well as joint-venture partner.  “We believe this new relationship will give us significant synergies and allow us to devote more time to research and development while supporting our existing client hotels.”</p>
<p>“Rod Jimenez and the Whiteboard team have been creators of leading-edge connectivity research and development for more than 15 years,” Linehan said.  “This acquisition marries that technology expertise with our operations and marketing expertise as well as the stability of a global hospitality enterprise, which will allow us to create and deploy leading technology services that support critical business needs within our industry. </p>
<p>“As one company, we now provide a full range of CRS and marketing support for individual hotels, portfolios or brands to improve top-line revenues.  We now are the only company to offer a full array of services that connect capture and convert business via distribution services, revenue management, business intelligence and internet marketing services.  With Whiteboard’s expertise, we customize existing technology and build proprietary systems that meet our client’s needs.” </p>
<p><strong>About Sceptre Hospitality Resources</strong></p>
<p>Sceptre Hospitality Resources maximizes revenues for hotels and resorts.  With the addition of Whiteboard Labs, the company now serves more than 4,000 properties on its reservation platform.  In addition to Windsurfer, a state-of-the-art central reservation system (CRS), Sceptre’s other software include MotionNotes, a video messaging platform, SpaLinx, a spa management and appointment booking application, HotelIQ business intelligence, custom internet marketing services and revenue management services.</p>
<p>Sceptre specializes in electronic distribution, reservations connectivity, channel management, site and search engine optimization, revenue management strategies, reservation call centers and direct booking engines.  Sceptre also provides interactive marketing programs, including website design, online advertising campaigns, social media solutions and other guest communication systems.  Additional information about Sceptre and hospitality industry marketing trends and tools may be found at the company’s website: <a href="http://sceptrehospitality.com/">sceptrehospitality.com</a></p>
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