Richfield Hospitality Blog

Retrofitted Lobby Venues

May 13, 2015

By: Ellen Callas, Vice President of Operations at Richfield Hospitality

Walk into a new hotel of any major brand and you will be hard pressed to see the front desk immediately. Instead, your senses will go into overdrive with the delicious aroma from the modern lobby café. Perhaps the presence of a hip microbrew bar will catch your eye but undeniably you will encounter gatherings of customers around large communal tables complete with every high tech convenience under the sun. Contrast this experience with entering a 30 year old hotel with a serene entry way leading to a bank teller style front desk and a bland, quiet corridor to the elevator. The new, sleek gathering place lobbies are becoming more prevalent and a very compelling feature providing a significant differentiation to established properties.

With competition for customer loyalty fierce, hotel owners are embarking on off cycle renovation projects and changing the footprint of their hotel lobbies dramatically. The major brands are supporting these efforts by developing retrofit architectural and design schemes for varying sized properties. With installation investments as low as $150,000, these new lobby transformations are not only updating the cool vibe of the hotel but increasing hotel revenues. With average revenues ranging from $3.00 – $6.00 per occupied room, the ROI on these new lobby outlets can be as short as two years.

One only has to walk into a hotel which has undergone a lobby renewal to see that it is not just the millennial customers desiring the new chic niche, but baby boomers as well are just as invested in the communal space. Whether working on laptops and striking up conversations with other customers or grabbing a quick bite from the grab & go offerings, these relaxing and inviting spaces are making what was once a serene lobby experience into an active, exciting place to be. Turning their guest room to a mere part of their living space while visiting the property.

At Richfield Hospitality, we have partnered with the major hotel brands to identify opportunities to upgrade our lobby spaces, bringing our more mature properties in direct competition with the newer fashionable hotels popping up. These retrofitted lobby venues not only drive incremental revenues and customer loyalty but ultimately increase the value of the asset. As we push through the second half of this decade, lobby conversions will be common place. The hotel industry continues to follow the cues of our customers, from unbelievably plush beds, expanded Wi-Fi connectivity to lobby great rooms. But one thing is certain, it is exciting to see where our business and leisure customers will take us in our need to stay connected.

Will Loughran Named President of Richfield Hospitality – New Leadership to Accelerate Growth Trajectory

May 21, 2014

DENVER, Colo. – – Richfield Hospitality, a leading hotel management company, today announced that Will Loughran, the company’s senior vice president of sales and revenue strategy, has been named president.

“Will has been a consistent source of innovation and leadership during his tenure with Richfield,” said Sherman Kwek, CEO of City e-Solutions Limited, Richfield’s parent company.  “Over the course of his career, he has proven himself in the various disciplines that he has undertaken and his background comprises a strong blend of operational and sales experience, not to mention his exceptional teamwork abilities. I am confident that his passion for the hospitality business will enable him to deliver outstanding results for both Richfield and the owners of the properties we manage.” (more…)

Richfield Hospitality Expands Management Platform in China

August 22, 2012

Portfolio Grows to 29 Hotels Worldwide

DENVER, Colo. – – August 22, 2012—Officials of Richfield Hospitality, a leading hotel management company, today announced that it has formed Richfield Hospitality China, a joint venture with a Shanghai China-based ownership group to operate hotels in China.  The new company has signed agreements to manage two extended stay hotels and has six additional contracts in the final approval stages.

(more…)

Hotel Lawyers in Phoenix: “It’s not just me. The market has changed in just the last 60 days!” – Greg Mount in Notable Quotables

September 26, 2011

By Jim Butler of the Global Hospitality Group®

Author of www.HotelLawBlog.com

Hotel lawyers: Are we at a turning point in the industry?

Our hotel lawyers were at The Lodging Conference in Phoenix last week, taking the measure of the hotel industry. It was pretty interesting. Some said August was a “turning point” and they were not referring to a good thing.

At the Hotel Law Blog, what happens in Phoenix does not stay in Phoenix. Here’s what we heard. (more…)

HOTELS in Phoenix: Lodging Conference notebook – Richfield Mentioned in Private Interview with Bill Linehan

September 23, 2011

By Jeff Weinstein from HOTELS

HOTELS Editor-in-Chief Jeff Weinstein attended this week’s Lodging Conference in Phoenix and here offers a roundup describing the tone and mood of the attendees, a brief roundup of some of the commentary made during sessions, as well as reports on news and insights from private interviews. (more…)

Richfield Hospitality to Manage Tempo Miami

September 9, 2011

DENVER, Colo., September 9, 2011—Richfield Hospitality, a leading hotel management company, today announced that it will assume management responsibilities for Tempo Miami, a 56-room luxury downtown resort hotel. 

“This contract is an important addition to our portfolio of lifestyle hotels,” said Greg Mount, president of Richfield Hospitality.  “It is a stylish, up-to-the-minute property that is perfect for the global jetsetter visiting the upscale Miami market. (more…)

Hotels sprucing up after years of no improvements – USA Today Quotes Greg Mount, President of Richfield Hospitality

September 9, 2011

By: Roger Yu, USA Today

Hotels are spending more to spruce up rooms, lobbies and workout facilities after three years of holding the line.

Spending by U.S. hotels on improvements will increase 30% to $3.5 billion this year, New York University’s Tisch Center for Hospitality, Tourism, and Sports Management newly estimates.

It’s the first increase since 2008 and is driven by a recovery in customer demand and a push from national chains, the research says. (more…)

Richfield to Manage Hyatt Place UC Davis

August 8, 2011

Contract Marks Second Partnership with Presidio Companies

DAVIS, Calif./DENVER, Colo., August 8, 2011—Richfield Hospitality, a leading hotel management company, today announced that it will partner with Presidio Companies, a Northern California based hotel development and asset management company, to operate the 75-room Hyatt Place UC Davis in Davis, CA. 

“This contract marks the second hotel we manage for Presidio Companies and our first Hyatt Place property,” said Greg Mount, President of Richfield Hospitality.  “This property offers the perfect confluence of the right flag at the right location and spearheads our entry into the campus hotel niche.” (more…)

DoubleTree by Hilton Flag now Flying Over Minneapolis Market’s 2nd Largest Hotel

July 13, 2011

BLOOMINGTON, Minn./DENVER, Colo., July 12, 2011—Platinum Equity, a Los Angeles-based private equity firm, and Richfield Hospitality, a leading hotel management company, today announced the official reflagging of the 564-room Sheraton Bloomington to the DoubleTree by Hilton banner.   

The reflagging is the first step in a multi-million dollar strategy to reposition the hotel as the premier business and events destination in the Twin Cities. (more…)

Flatten the Pyramid – Company Leadership in a New Light

June 16, 2011

By: Moby Ahmed, Senior Vice President, Operations at Richfield Hospitality 

When I was starting out I reported to an older, more formal leadership team, whose members expected deference and respect. Now, we see more egalitarian styles are on display. Most folks atop the career ladder can no longer pretend they have all the answers. Today’s increasingly complex business challenges ensure old solutions are no longer enough. Judgment, creativity and initiative now rank equally with experience, if not above it. (more…)

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