Richfield Hospitality Blog

Changing the Hospitality Industry One Drone at a Time

April 24, 2015

With the spring wedding season upon us, the bride and groom are planning big things for their big day. Among the hottest wedding trends in 2015 are drones: small, pilotless, remote-controlled aircrafts with mounted cameras that take beautiful aerial photographs of the happy occasion.

The demand for wedding drones is growing. Many couples are asking that they be used to capture every moment of their big day. Drones can provide a unique and enchanting perspective of each wedding, unlike anything else before it. They can capture unique aerial photos of the wedding location, both pre-wedding, and during the event. They allow the bride and groom to relive all the wedding festivities in a way that ground photos simply cannot capture. Drones have maneuverability and can be flown to take overhead shots of the wedding location, ceremony, and groups of guests.

Couples are looking for something that sets their wedding apart, and drones give them exactly what they are looking for: Something out of the ordinary, which makes their wedding extraordinary. And drones are not limited to wedding pictures alone. They can deliver the rings to the bride and groom at the altar, or even deliver a special bottle of champagne to the bridal table for the toast.

The benefits of drones to your hotel go beyond weddings. This innovative technology is revolutionizing hotel marketing. Just as they do for weddings, drones offer the ability to capture a unique aerial perspective of your property. You can capture a birds-eye-view of your hotel’s lobby, dining room, meeting spaces, guest rooms and just about every inch of your property. With drones you can create a virtual tour of your property. All of this is fairly inexpensive, might I add. It is especially beneficial in this day and age, when consumers want to test drive everything before purchasing anything, to offer potential guests a comprehensive look at your property. It not only allows them to visualize how the property can accommodate them and their event, but it also gives customers an idea of the great experience in store for them upon their arrival. Drone technology will encourage guests to go beyond simply looking at your property–it will convince them to actually book their event and stay at your property. This ensures that rooms are booked year round, driving sales and revenue.

Drones are on the cutting edge of technology, so it is important to recognize that this technology is still fairly primitive, and currently self-regulating. So there are a few important considerations to keep in mind when considering using a drone for weddings and hotel marketing. Safety is the number one consideration. Make sure that everyone at your property is informed and aware of planned drone flight times. Rely only on experienced drone operators. When flying a drone, never let it out of sight, and always have an area for an emergency landing if needed. Be careful not to fly the drone into a power line, or, God-forbid, a guest’s head. It is a good idea to have liability insurance just in case. Consider the privacy of your guests as well. Make sure they understand and agree to being recorded or photographed, and make sure you have specific permission releases from those guests being recorded by the drone.

Additionally, drones can be quite noisy. So in planning a wedding, consider meeting with the couple beforehand to let them see and hear the noise the drone makes. Also, it may be beneficial to use the drone at the couple’s rehearsal so you can find at what height the drone needs to fly in order to be less distracting, or even unheard by wedding attendees. Even though drones offer newlyweds something exciting and new at their wedding, make sure it does not distract guests from the ceremony. And last but not least: Follow FAA Rules. It is important to obey current FAA regulations concerning drone flying. It is also important to keep up-to-date with any changes the FAA may make.