Richfield Hospitality Blog

Changing the Hospitality Industry One Drone at a Time

April 24, 2015

With the spring wedding season upon us, the bride and groom are planning big things for their big day. Among the hottest wedding trends in 2015 are drones: small, pilotless, remote-controlled aircrafts with mounted cameras that take beautiful aerial photographs of the happy occasion.

The demand for wedding drones is growing. Many couples are asking that they be used to capture every moment of their big day. Drones can provide a unique and enchanting perspective of each wedding, unlike anything else before it. They can capture unique aerial photos of the wedding location, both pre-wedding, and during the event. They allow the bride and groom to relive all the wedding festivities in a way that ground photos simply cannot capture. Drones have maneuverability and can be flown to take overhead shots of the wedding location, ceremony, and groups of guests.

Couples are looking for something that sets their wedding apart, and drones give them exactly what they are looking for: Something out of the ordinary, which makes their wedding extraordinary. And drones are not limited to wedding pictures alone. They can deliver the rings to the bride and groom at the altar, or even deliver a special bottle of champagne to the bridal table for the toast.

The benefits of drones to your hotel go beyond weddings. This innovative technology is revolutionizing hotel marketing. Just as they do for weddings, drones offer the ability to capture a unique aerial perspective of your property. You can capture a birds-eye-view of your hotel’s lobby, dining room, meeting spaces, guest rooms and just about every inch of your property. With drones you can create a virtual tour of your property. All of this is fairly inexpensive, might I add. It is especially beneficial in this day and age, when consumers want to test drive everything before purchasing anything, to offer potential guests a comprehensive look at your property. It not only allows them to visualize how the property can accommodate them and their event, but it also gives customers an idea of the great experience in store for them upon their arrival. Drone technology will encourage guests to go beyond simply looking at your property–it will convince them to actually book their event and stay at your property. This ensures that rooms are booked year round, driving sales and revenue.

Drones are on the cutting edge of technology, so it is important to recognize that this technology is still fairly primitive, and currently self-regulating. So there are a few important considerations to keep in mind when considering using a drone for weddings and hotel marketing. Safety is the number one consideration. Make sure that everyone at your property is informed and aware of planned drone flight times. Rely only on experienced drone operators. When flying a drone, never let it out of sight, and always have an area for an emergency landing if needed. Be careful not to fly the drone into a power line, or, God-forbid, a guest’s head. It is a good idea to have liability insurance just in case. Consider the privacy of your guests as well. Make sure they understand and agree to being recorded or photographed, and make sure you have specific permission releases from those guests being recorded by the drone.

Additionally, drones can be quite noisy. So in planning a wedding, consider meeting with the couple beforehand to let them see and hear the noise the drone makes. Also, it may be beneficial to use the drone at the couple’s rehearsal so you can find at what height the drone needs to fly in order to be less distracting, or even unheard by wedding attendees. Even though drones offer newlyweds something exciting and new at their wedding, make sure it does not distract guests from the ceremony. And last but not least: Follow FAA Rules. It is important to obey current FAA regulations concerning drone flying. It is also important to keep up-to-date with any changes the FAA may make.

Industry Trends: Grab-and-Go

March 18, 2015

Today’s business traveler is, well, busy.  Life on-the-road is jam-packed will meetings, presentations, more meetings, and squeezing in normal work when a few, fleeting, free minutes permit.  Needless to say, with all the multi-tasking and working late, it’s a wonder that business travelers even have a minute eat.  Which brings us to our point.  They don’t.  The problem for emerging travelers today, is that they barely have a second to sit down, let alone sit down and enjoy a table service meal.  As a result, the business traveler will run across the street to the closest mini-mart or Starbucks and grab something quick and easy to settle the hunger pangs.

With the resurgence of business travel, hotels have seen an increase in demand for more convenient dining options.  Thus, the grab-and-go concept has emerged as perfect alternative to traditional dinning.  Not only does this concept drive sales by providing guests with flexibility, efficiency, and control; it allows hotels to create menus and pricing that cater to the demands of each location’s target demographic.

Grab-and-go options meet the flexibility needs of the business traveler.  With so many appointments, time constraints, and hours spent working late, it is virtually impossible for any traveler to adhere to any semblance of a normal eating schedule.  Instead of trying to rearrange work in order to get to the hotel restaurant before close, the grab-and-go provides a cost-efficient alternative that allows guests to purchase meals when it is convenient for them.

Additionally, the grab-and-go’s give greater control to the guest.  By offering a variety of nourishing foods, with better ingredients, and gluten-free, vegetarian, and vegan options, the guests have complete control over which foods align with their specific dietary needs, and are able to fuel their bodies appropriately.  The grab-and-go concept can be extremely successful for any hotel, as long as it is understands what the guest wants, and can provide the food options that meet the guest’s needs.

It is important for hotels to consider expanding to grab-and-go options.  Not only does the grab-and-go provide guests with convenient, healthy, and cost-efficient options, it is a revenue generating opportunity for the hotel and ensures that guest money spent on food and beverage is kept in-house.

Will Loughran Named President of Richfield Hospitality – New Leadership to Accelerate Growth Trajectory

May 21, 2014

DENVER, Colo. – – Richfield Hospitality, a leading hotel management company, today announced that Will Loughran, the company’s senior vice president of sales and revenue strategy, has been named president.

“Will has been a consistent source of innovation and leadership during his tenure with Richfield,” said Sherman Kwek, CEO of City e-Solutions Limited, Richfield’s parent company.  “Over the course of his career, he has proven himself in the various disciplines that he has undertaken and his background comprises a strong blend of operational and sales experience, not to mention his exceptional teamwork abilities. I am confident that his passion for the hospitality business will enable him to deliver outstanding results for both Richfield and the owners of the properties we manage.” (more…)

Enhancing Your Hotel Sales: Developing Talents Into Their Strengths

May 18, 2011

By: Moby Ahmed, Senior Vice President, Operations at Richfield Hospitality

I recently read an excellent book by Tony Rutigliano and Brian Brim, authors of Strength Based Selling on sales effectiveness where they clearly discuss that talent trumps training and strengths development beats them both.

They summarize that the best sales people have innate talents. But do they know it? And do they use them? If not, they’re squandering a powerful asset. Great salespeople are fairly rare, and those who develop their talents into strengths are rarer still—but the research shows that they’re also much more successful. (more…)