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Aik Hong Tan
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Robert J. Ferree
Steve J. Cook
Frederik Houben
Lee Rossiter
Shannon Dierenbach
Paul Wood
Jeff Baryenbruch
Lauri Wallin

Robert Ferree, Vice President, Hotel Operations - CHA

Bob’s expertise encompasses every major area of hotel operations and his career in the industry spans more than 20 years. With Bob’s direction and guidance, Richfield properties consistently perform at the highest industry standards for efficiency and profitability. His unwavering commitment to excellence helps Richfield’s clients realize superior financial returns. Bob develops pre- and post-takeover strategies, and his operational teams ensure efficient and effective implementation at each Richfield-managed hotel.

Bob previously has worked as a Vice President with Forte Hotels International, which owned and operated Viscount Hotels and Travelodges. He assisted in the launch of Forte’s Thriftlodge brand. Bob’s proficiencies include Financial Analysis, Technical Services, Franchise Operations, Capital Improvements and Quality Assurance. His breadth of experience and multiple areas of expertise makes him a valuable resource for Richfield clients. Bob earned the Certified Hotel Administrator (CHA) designation and graduated from Jackson College with a degree in Law Enforcement.

 

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