Ellen Callas, Vice President of Operations
Ellen Callas, Vice President of Operations, directs the nation-wide team responsible for day-to-day operations and financial performance of the company’s portfolio of hotels.
Ellen joined Richfield in 2011 as Area Managing Director of Richfield's central region where she successfully oversaw five properties under the Platinum Equity portfolio, including the Sheraton Pittsburgh Airport, the DoubleTree by Hilton Bloomington, Crowne Plaza Melbourne Beach, Four Points Philadelphia Northeast, and DoubleTree by Hilton Dallas DFW.
Before that, she worked for Starwood Hotels & Resorts Worldwide for 12 years in the northeast region. In her capacity as Director of Operations for Starwood, she accomplished the rollout of Starwood's revenue management program at three properties achieving exceptional precision in forecast accuracy. She also has a luxury background with four years at the Copley Plaza and Ritz-Carlton in Boston. Ellen received numerous awards in her roles as Area Managing Director and General Manager including Richfield's General Manager of the Year and Sales Team of the Year in 2012, as well as Starwood's Hotel of the Year and Sales Team of the Year in 2003 and 2004. She holds a bachelor's degree in Psychology with a concentration in Human Resources Management.
Kevin Yerdon, Senior Director of Performance Optimization
Kevin Yerdon is Director of Business Development and is responsible for identifying growth opportunities for Richfield’s portfolio of owned and managed properties.
Kevin previously worked in investment services for Richfield, leading the analysis, due diligence, and underwriting efforts for hotel acquisitions, development projects, and third-party management opportunities. Previously he provided analysis for development and acquisitions with Sage Hospitality and CSM Corporation, both following a twelve-year period with Marriott International spanning roles in property operations, revenue management, sales and marketing, and analysis. With cross-disciplinary experience Mr. Yerdon uniquely balances compelling approaches to market analysis, planning, and positioning with qualitative aptitude in returns analysis, investment modeling, and valuation. Mr. Yerdon is a LEED Accredited Professional (LEED AP) and a member of Urban Land Institute. He holds undergraduate degrees in Economics and International Affairs from the University of Cincinnati, along with a master's degree in Urban and Regional Planning from the University of Minnesota.