Hotel Operations
Bill Bunce, Vice President of Operations
Bill Bunce is Vice President of Hotel Operations, assisting in the management all hotel operations within the Richfield portfolio. He is directly responsible for providing additional oversight and direction to Richfield’s key assets. Mr. Bunce’s experience includes over 30 years in hotel operations, including over 20 years as a General Manager in over a dozen properties, ten years in Sales & Marketing and a few years in hotel development with Starwood Hotels & Resorts andWyndham International. Mr. Bunce began his career with Marriott Corporation and for twelve years he was both a Director of Sales & Marketing with Interstate Hotels & Resorts and a General Manager for several hotels. Mr. Bunce is the past president of HSMAI in Salt Lake City, Utah and was on the board of the Texas Hotel and Lodging Association.
Kevin Yerdon, Senior Director of Performance Optimization
Kevin Yerdon is Director of Business Development and is responsible for identifying growth opportunities for Richfield’s portfolio of owned and managed properties. Kevin previously worked in investment services for Richfield, leading the analysis, due diligence, and underwriting efforts for hotel acquisitions, development projects, and third-party management opportunities. Previously he provided analysis for development and acquisitions with Sage Hospitality and CSM Corporation, both following a twelve-year period with Marriott International spanning roles in property operations, revenue management, sales and marketing, and analysis. With cross-disciplinary experience Mr. Yerdon uniquely balances compelling approaches to market analysis, planning, and positioning with qualitative aptitude in returns analysis, investment modeling, and valuation. Mr. Yerdon is a LEED Accredited Professional (LEED AP) and a member of Urban Land Institute. He holds undergraduate degrees in Economics and International Affairs from the University of Cincinnati, along with a Masters degree in Urban and Regional Planning from the University of Minnesota.