Will Loughran, President
Will Loughran joined Richfield Hospitality in 2011 where he previously led the sales, revenue management and eCommerce discipline on behalf of Sceptre and properties within the Richfield Hospitality portfolio of hotels. As president, his experience enables Richfield to assist owners on an even stronger level to achieve desired results.
A hotel veteran, Mr. Loughran has held top-line sales, operations, revenue, positioning and strategic leadership positions. With 17 years at Marriott and five years at Sage Hospitality, he has delivered excellent results and leadership. He has a proven track record of transforming sales and revenue cultures, and his unique ability to recognize and create opportunities deliver results in hotel and company performance. In previous roles with Marriott International and various properties throughout the country, Mr. Loughran’s experience includes leading cluster teams, creation of the First Market Sales Organizations for Marriott, and a range of property-level sales, marketing and revenue management responsibilities.
He serves in several hospitality professional organizations such as HSMAI, and he holds an MBA from Tulane University with an undergraduate degree from Colorado State University.