Hospitality Sales & Marketing

Bill Linehan, Chief Marketing Officer for Richfield & Sceptre Hospitality

Bill’s career spans over 20 years in the hospitality industry. His areas of expertise include brand leadership, brand strategy, marketing, sales management, strategic planning, and new business development. Bill previously served as Managing Director of New Business Development for Hodges Ward Elliott, Inc., a premier hotel brokerage and investment banking firm. Throughout his career, Bill has held several senior-level positions including Principal and Executive Vice President of The North Point Group; Vice President of Global Marketing and New Business Development for IHG; and Global Vice President of Marketing and Strategic Development Partnerships for Starwood Hotels and Resorts Worldwide. Bill holds an International Executive Masters of Business Administration degree from Lancaster University in England and a Bachelor of Science degree from Johnson & Wales University.

Will Loughran, Senior Vice President of Sales and Revenue Strategy

Will Loughran is Senior Vice President of Sales and Revenue Strategy for Sceptre Hospitality Resources. In this capacity he leads the revenue management and eCommerce discipline on behalf of Sceptre and properties within the Richfield Hospitality portfolio of hotels. He is responsible for the revenue management discipline and related staff throughout the organization where he oversees all related activities and eCommerce strategies that balance financial objectives to maximize total revenues at each property. Mr. Loughran and his team are accountable for leading pricing, positioning and inventory of all hotels along with necessary processes associated with demand, revenue, inventory, forecasting and opportunity analysis.

A hotel veteran, Mr. Loughran has held top-line sales, operations, revenue, positioning and strategic leadership positions. With 17 years at Marriott and five years at Sage Hospitality, he has delivered excellent results and leadership. He has a proven track record of transforming sales and revenue cultures, and his unique ability to recognize and create opportunities deliver results in hotel and company performance. In previous roles with Marriott International and various properties throughout the country, Mr. Loughran’s experience includes leading cluster teams, creation of the First Market Sales Organizations for Marriott, and a range of property-level sales, marketing and revenue management responsibilities.

He serves in several hospitality professional organizations such as HSMAI, and he holds an MBA from Tulane University with an undergraduate degree from Colorado State University.