Meet the Team

Hospitality Sales & Marketing

Will Loughran, Senior Vice President of Sales and Revenue Strategy

Will Loughran is Senior Vice President of Sales and Revenue Strategy for Sceptre Hospitality Resources. In this capacity he leads the revenue management and eCommerce discipline on behalf of Sceptre and properties within the Richfield Hospitality portfolio of hotels. He is responsible for the revenue management discipline and related staff throughout the organization where he oversees all related activities and eCommerce strategies that balance financial objectives to maximize total revenues at each property. Mr. Loughran and his team are accountable for leading pricing, positioning and inventory of all hotels along with necessary processes associated with demand, revenue, inventory, forecasting and opportunity analysis.

A hotel veteran, Mr. Loughran has held top-line sales, operations, revenue, positioning and strategic leadership positions. With 17 years at Marriott and five years at Sage Hospitality, he has delivered excellent results and leadership. He has a proven track record of transforming sales and revenue cultures, and his unique ability to recognize and create opportunities deliver results in hotel and company performance. In previous roles with Marriott International and various properties throughout the country, Mr. Loughran’s experience includes leading cluster teams, creation of the First Market Sales Organizations for Marriott, and a range of property-level sales, marketing and revenue management responsibilities.

He serves in several hospitality professional organizations such as HSMAI, and he holds an MBA from Tulane University with an undergraduate degree from Colorado State University.