Enhancement of Revenues through marketplace repositioning and yield-management strategies. Innovative Food and Beverage Concept Development, including implementation of creative and highly profitable menu design, supported with effective cost-control processes.

Responsive Guest Satisfaction Measurement Systems monitor achievement of well-developed standards for product, service and guest appreciation, driven by solicited and unsolicited guest feedback.

Management of Franchise Affiliations ensures associated franchise product utilization, maximizes all franchisers offerings at the lowest cost possible, while making certain their required regulations are being satisfied.

Preservation and Protection of the Hotel’s Assets through preventive- maintenance system implementation, comprehensive facility inspections and our cost-effective long-term asset planning programs.

Effective Annual Business Planning through utilization of our own well developed and tested planning process, proven successful in identifying opportunities and strategies for targeting operational and marketing action plans and zero-based budgeting detail.

Uncompromising Insistence on the Highest Standards to ensure desired product quality and guest service levels are well understood and effectively supported.

Creative Sales and Marketing Reporting processes identify and measure important performance trends, establish action plans and generate business leads through a system-wide Intersell program.

Proven Accounting Systems ensure accurate reporting of results according to established industry standards, safeguarding of assets, verification of adherence to policies, and accurate forecasting of future performance and cash flow.

National Purchasing Power through established programs that gain the benefit of volume discounts for products and services, including high-volume consumable goods, operating supplies, employee benefits, long-distance telephone plans and credit card discount arrangements.

Assurances of Employee Satisfaction through utilization of Richfield’s Toll-Free Employee Hotline and its formal, confidential employee survey that monitors the development and implementation of responsive, corrective action plans.

Effective Human Resources Support provides qualified candidates for property- open positions, comprehensive compensation and benefit programs, implementation of programs to track and expand the career development of associates at all levels within a property, orientation and training programs to reduce employment risks, experienced and knowledgeable Richfield specialists to ensure all property programs are maintained to reduce EEOC claims and legal employment exposure.

Comprehensive Risk Management Programs provide specialized support that focuses on responsive Workers’ Compensation claim management, administration of loss-control programs and design of cost effective multiproperty insurance coverage procurement.

Professional Assistance in Every Phase of Development with expert oversight and coordination of all internal and external resources enlisted to support accomplishment of desired design and pre-opening services and standards relative to the construction or renovation of a hotel.

Comprehensive Cash Management Program offers our hotels, regardless of size, a complete array of financial services at a lower cost. Through our hotels’ combined financial strength, we are able to offer lower priced banking services, including better than average discount rates on credit card processing. These cost savings are complemented by higher yields earned on idle cash. This provides our clients with a complete value added centralized cash management program allowing hotel staff to devote more of their time to operating their hotel.