Lifestyle Hotel Case Study

The Glidden House – Cleveland, Ohio

Using focused revenue management strategies, digital marketing prowess, and lifestyle hotel branding expertise to evolve a struggling historic mansion into a premier boutique hotel.

After years of non-existent revenue management strategies, weak sales, and a poor reputation in the marketplace, Richfield took over the management of The Glidden House in 2003. The team focused on generating increased revenue from multiple yet highly relevant sources such as repeat guests and key accounts including neighboring Case Western Reserve University. Redefining the Cleveland hotel’s brand image was also critical to repositioning the hotel as the area’s market leader.

With its newfound positioning and expanded sales targets improving revenue streams, The Glidden House is ranked first among its competitive set. The Cleveland Ohio hotel achieved a RevPAR index of 145% for 2009 and 147% for year to date April 2010. Richfield also delivered improved brand awareness and positioning through the implementation of highly targeted social media campaigns and optimized local market channels that conveyed the right message to the right audience at the right time in the right place.

To learn how Richfield can identify and manage new revenue opportunities to help your lifestyle hotel outperform the competition, contact 303.220.2000 or email info@richfield.com.