Select Service Hotel Case Study

Homewood Suites Denver-Littleton – Littleton, Colorado

Epitomizing the key attributes of the select service hotel category, Richfield implemented efficient, expedient, and highly focused strategies to turn this hotel into the Denver-Littleton select service market leader.

Once Richfield was responsible for managing this Littleton hotel, an aggressive revenue and yield management plan was implemented that included generating locally negotiated rates and packages. HR efforts were set into motion to appoint a Director of Sales who would help increase repeat business and guest loyalty. Franchise resources were analyzed and realigned to maximize effectiveness of local sales and marketing efforts. Richfield also utilized Sceptre services to drive targeted distribution and market channel optimization for producing incremental revenue during weaker demand periods.

After only ten months, Richfield delivered the performance results ownership was striving for: the Littleton Colorado hotel is ranked #1 in guest popularity on TripAdvisor in the Denver-Littleton market, they won the 2009 Homewood Suites’ “Most Improved Hotel” award, the team grew the RevPAR index from 90% to 116% within nine months, they secured additional repeat business contracts including exclusives, and they increased quality assurance from 85% to 99% within 11 months.

To learn how Richfield can produce significant performance results for your select service hotel, contact 303.220.2000 or email info@richfield.com.